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I’ve been thinking about competition a ton recently, as it’s been a recurring theme in client calls and there’s an undercurrent of discontent in my DMs about the feelings associated with competition.
If you’ve been marketing on social media (either on your own or outsourcing it to a firm) and it’s not really producing the results you want, there are few key things we need to address to make sure it’s doing what you want it to do. (If you aren’t sure what it SHOULD be doing for you, it’s producing qualified leads for you, regularly.)
You know you need to show up in stories, but what exactly do you say?You open the app, look at the camera, and then freeze. Or worse, you end up saying the same thing every single day. Tell me, just how long will you follow along with someone that's a broken record?
You’re realizing it’s time to bring in some support to market your real estate business, but you’re tired of wasting your time and resources taking social media marketing courses that basically go unused. And if you ask anyone that’s entirely outsourced their social media marketing, they’ll tell you that it never really lands with their audience.
If you’ve ever done an “Ideal Client” Exercise, it’s largely asked you questions like “how old are they, what do they do, or perhaps what they watch and where they shop.” These demographic-based questions are largely worthless, and once you understand the true questions you need to ask, you’ll see a dramatic shift in how your content works on social media.
It’s a marketing team. You’re realizing it’s time to bring in some support to market your real estate business, but you’re tired of wasting your time and resources taking social media marketing courses that basically go unused. And if you ask anyone that’s entirely outsourced their social media marketing, they’ll tell you that it never really lands with their audience.