How to leverage the work you’re already doing to create content
The other day I was meeting with a broker that told me he was terrible at coming up with content ideas, and that it always felt hard to figure out what to say.
He then proceeded to have a normal conversation with me that had me asking follow up questions on HOW he did some of the things he did. He mentioned he had a few airbnb properties that brought him 10K in revenue the previous month - I stopped him and asked him what 3 things I needed to do if I were considering doing the same. He gave me a few tips and then I asked him “If I wanted to work with you, how would you direct me to do that?” He told me he’d be happy to find me the properties. I laughed and said - THAT WAS YOUR CONTENT.
HOOK: How I made 10K in passive revenue last month.
EDUCATE: (3 tips to help me get started)
CALL TO ACTION: Looking for your first property? DM me with the location you’re interested in and we will find you the perfect fit.
And the truth is, that was ONE of at least 4 nuggets he dropped in conversation with me in 1 hour.
Every day, you’re having countless conversations with others about your work. Maybe it’s client calls, or discovery calls, maybe it’s coaching sessions or workshops. Maybe it’s even conversations with clients telling them the next step in the process of working with you. Regardless, baked inside of those every day actions of your business lies MORE THAN ENOUGH content for you to get started in marketing your business online.
You just have to know how to look for the cues. Here’s the hint - if they ask follow up questions, that’s the sign that they’re interested. If they’re interested, it’s good content.
Wanting to learn more about how I can help you create the content marketing strategy to position you as the helpful expert in your industry? Snag some time on my calendar to talk about your goals for marketing your business online, and how we may be able to help. https://calendly.com/d/dry-t8x-jsm