How to turn “in contract / sold” posts into content that gets you more business.

Listen, you worked hard to get those houses in contract and sold, and it’s the PROOF that you’re good at what you do, but if we’re honest, those pictures of the house with the word “sold” on top is a missed opportunity on social media.

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How to turn “in contract / sold” posts into content that gets you more business


Listen, you worked hard to get those houses in contract and sold, and it’s the PROOF that you’re good at what you do, but if we’re honest, those pictures of the house with the word “sold” on top is a missed opportunity on social media.


Instead, try these 3 fresh takes on creating content around going into contract or closing deals.


  1. CATCH THEIR ATTENTION WITH FOOTAGE THAT “SHOWS” THE OUTCOME - Show a video of you swapping the sign, handing over the keys or celebrating with your clients.
  2. SHOW HOW YOUR SKILLS SUPPORTED THE OUTCOME - Give the details on what it took to get in contract (how many showings, how many days negotiating back and forth)
  3. LET THEM DO THE TALKING - Share a short video clip asking your client how they feel and let their excitement and joy do the proving for you.


Regardless of which option you choose, there’s a more impactful way to prove that you’re great - and in 2023, your job is to stand out, not blend in.

Reel Social Agent is here to help you master social media marketing like a pro. For information on workshops, 1:1 support and more, email whitney.s.abraham@gmail.com.

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