Reels for Realtors - How to leverage short form video to build brand reputation and grow your audience.
Over 82% of all content consumed on the internet today is video content.
And the shorter, the better, because on average, the most successful videos shared online are 8 seconds or shorter.
So what does this mean for you as a realtor? When you consider your marketing strategy, video (and specifically SHORT FORM VIDEO) needs to be a key component of your efforts. I am guessing you’re sitting there wondering how in the world you’re going to create meaningful content in under 8 seconds, but I’m here to show you just how easy it can be!
When done correctly, short form video can not only increase your reach by getting you in front of more eyeballs, (Hi there, new prospective clients!) but it can also help establish YOU as the go-to Realtor in your community. (Hello, authority positioning in the marketplace!)
3 things you need to do when you’re just getting started with short form video
(Reels, Tiktoks, and any video under 1 minute)
- Catch their Attention - You need to have words on the screen that grab their attention immediately. Start by using helpful, attention grabbing hooks like “(#) things you need to do BEFORE you list your house,” or “(#) ways to make your offer stand out in today’s market.”
- Start Simple - It can be overwhelming when you’re just getting started, so pick EASY VIDEOS to make and recreate. Instead of worrying about stressful transitions and outfit changes, just focus on the message. As you learn the software you’re using (instagram or tiktok for example) you’ll get faster at making these videos. Just be willing to start by TALKING first.
- Lean on the Trends - Much of the growth people are seeing in their following is coming from leveraging “trends” on social media platforms. To make this easier for you to spot, simply go onto instagram, and watch reels. If you see the same song pop up multiple times, chances are pretty good that it’s trending. Instead of creating things entirely from scratch, go ahead and do what’s popular, and use the sounds that other people are using as a starting point.
Need help in understanding HOW to find trending reels, and even more importantly, how to make those trends relevant to your business and target audience? I’ve put together a free video mini-course for you on how to leverage reels as a realtor. You can have it delivered straight to your inbox by visiting this link.