The Power of Storytelling for a Real Estate Agent
If your online marketing strategy has been a series of "New Listing," "In Contract," and "Sold" photos, you're likely missing the mark on leveraging the power of storytelling to create deeper connections with your audience and prospective clients.
I know that creating content can feel like just another box you need to check in your massive list of things to do, and one that often gets pushed to the bottom of that list - but the next time you to go press publish on another “sold” photo of a house, I want you to stop and ask yourself what that post will do for you. Will it show them you closed a house, and that other people work with you? YES. Will it help the person seeing it understand WHY THEY should work with you? NO.
And THAT is the job of content marketing. So instead of simply sharing a photo of a house that says “SOLD,” could we tell the story of what you had to do to help those clients get that outcome? Did you win the house because of your strong connection to the other Realtor? What’s the story behind the transaction? This does three things:
- Creates personal connection
It allows them to see the heart behind the work you do, which creates a personal connection.
- Creates differentiation
This helps you stand out, because seeing another photo of a house from a Real Estate agent feels pretty common. Hearing the story behind how it all came together is a unique story.
- It allows your client to envision having YOU on their team
They need to picture what it would be like to work with you. They need to know that you’re focused on solving potential problems for them. They can’t gather that from a “sold” sign, but a story can show them.
The next time you go to create content for your business, step into the story and share more about what you accomplished. To get in the right frame of mind, here are a few questions you can ask to help craft the story for your content.
New Listing Content: What’s special about this house? What memory did your client love making here?
In Contract Content: What behind the scenes drama did you have to mitigate to get it into contract?
Sold Content: What is your new client looking forward to doing in this new property? What dreams became a reality with this transaction?
Ready to have a marketing mentor help you create the custom content strategy to turn your social media into your highest lead generator? Snag a 15 minute consultation on my calendar for us to discuss your current strategy, and how I may be able to help.
https://calendly.com/whitney-abraham/15min