Leveraging the voice of your clients on social media to 10x your leads as a REALTOR®
83% of agents say they get their new client leads from referrals. 44% say they get new client leads from social media.
Both are solid areas of focus that require your attention as an agent who’s prioritizing growth…but imagine what would happen if we could combine these two sources? What if we could leverage the voice of our clients on social media to 10x our exposure and leads?
Let’s dig into the strategies to help you get them talking about what a great job you did to their audience.
Share the process of working with them online. Ask them if they prefer you not tag them when you’re out and about together. It gives them a choice and it subliminally teaches them that you market what you do on social media. When you’re planning to list their house, do some teasing on social media about how you’re getting their house ready to list. Tag them in the process if they’ve given you permission. (Hint - they’re likely to reshare it to their audience, putting YOU in front of THEIR people.)
Leverage what you’ve already got. It’s likely that throughout your time working with clients, they’re texting you things like “thank you so much!” or “What would we do without you?” Let’s leverage every single piece of positive feedback we get - by taking screenshots and sharing it to your stories so that YOUR followers will see the great work you’re doing. You can easily crop the screen shots to protect your client’s identity and still use it as promotion.
Know when to ask for the review, and be strategic about what you ask for. There are a few key times where it’s best to ask for a review, and you’re likely only asking as an afterthought, which is likely giving you crickets in response. The best times to ask for a review?
- When their contract gets accepted - emotions are high, let’s maximize that!
- If you’ve negotiated something important on their behalf (request to remedy, or perhaps a complicated closing and possession schedule) and there was a chance it wasn’t going to work out, right after the resolution is the perfect time to ask them to share.
- When they’re sitting at the closing table - they’re glowing, and so are you, so share that.
Yes, it’s easy to ask for Zillow or google reviews. Of course, there’s benefit to those, because someone that’s actively seeking out a realtor may see them…but you know what’s better? A heartfelt video shared on their OWN platform about what a lifesaver you were.
Let them put YOU in front of their crowd. THAT is how you 10x your exposure.
Ready to next level your online marketing strategies to grow your real estate business but don’t know where to start?
Download my FREE STORY SELLING FRAMEWORK FOR REALTORS®, where I teach you how to use Instagram Stories to market your business like a pro.